Olivia Dangelo graduated with a BFA in Design from University of Southern California’s Roski School of Art and Design, as well as a Minor in Advertising at Annenberg School of Journalism and Communication. She is extremely passionate about brand strategy and exploring ways of expressing identities in modes of typography, logo work, print, and packaging. Establishing a personal connection with visual consumers is what she strives to do in her design practice, and constantly finds herself inspired by the world around her.
I find myself taking in all parts of my surroundings on a daily basis. This includes anything from typography in signage to human interactions I observe in a coffee shop or out on the sidewalk. I believe everything can serve as inspiration, and a deeper understanding of human beings can often make or break design. Needless to say, typography has become a driving force in my design practice, leading me to center my BFA Design thesis around the communication powers of letterforms. My publication “Form,” showcases my life in type in an indirect fashion. Each angle, curve, and counterspace was strategically chosen to reflect how I felt in a certain period of my life. The chronological collection you see here is my self portrait and a brief glimpse into my
obsession with type.
8.5” x 11” Hard Cover Publication
Fabric Wrapped & Heat Transfer Vinyl