Olivia Dangelo graduated from 
University of Southern California 
in 2024 with a BFA in Design and 
a Minor in Advertising. 

Based in Los Angeles, she 
now works as a Designer at 
Invisible Dynamics.

Type
Print
Packaging
Motion
Art Direction
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Traction Square

Traction Square is a fictional area based off of Los Angeles’ Arts District. Traction Square is a comforting, inviting space where unique businesses thrive. We want you to stay a while and enjoy both the indoors and the outdoors. I was tasked with creating the brand identity for Traction Square that balances the history of the space with the new direction it is headed in. 

Brand Identity