Olivia Dangelo graduated with a BFA in Design from University of Southern California’s Roski School of Art and Design, as well as a Minor in Advertising at Annenberg School of Journalism and Communication. She is extremely passionate about brand strategy and exploring ways of expressing identities in modes of typography, logo work, print, and packaging. Establishing a personal connection with visual consumers is what she strives to do in her design practice, and constantly finds herself inspired by the world around her.



Traction Square

Traction Square is a fictional area based off of Los Angeles’ Arts District. Traction Square is a comforting, inviting space where unique businesses thrive. We want you to stay a while and enjoy both the indoors and the outdoors. I was given the task of creating a brand identity for Traction Square that ties the history of the space with the new direction it is headed in. 

Brand Identity