Olivia Dangelo graduated with a BFA in Design from University of Southern California’s Roski School of Art and Design, as well as a Minor in Advertising at Annenberg School of Journalism and Communication. She is extremely passionate about brand strategy and exploring ways of expressing identities in modes of typography, logo work, print, and packaging. Establishing a personal connection with visual consumers is what she strives to do in her design practice, and constantly finds herself inspired by the world around her.
I find myself taking in all parts of my surroundings on a daily basis. This includes anything from typography in signage to human interactions I observe in a coffee shop or out on the sidewalk. I believe everything can serve as inspiration, and a deeper understanding of human beings can often make or break design. Needless to say, typography has become a driving force in my design practice, leading me to center my BFA Design thesis around the communication powers of letterforms. My publication “Form,” showcases my life in type in an indirect fashion. Each angle, curve, and counterspace was strategically chosen to reflect how I felt in a certain period of my life. The chronological collection you see here is my self portrait and a brief glimpse into my
obsession with type.
8.5” x 11” Hard Cover Publication
Fabric Wrapped & Heat Transfer Vinyl
Traction Square is a fictional area based off of Los Angeles’ Arts District. Traction Square is a comforting, inviting space where unique businesses thrive. We want you to stay a while and enjoy both the indoors and the outdoors. I was given the task of creating a brand identity for Traction Square that ties the history of the space with the new direction it is headed in.
A type specimen book designed to examine the unique characteristics of ITC Avant Garde. For this publication I chose to experiment with printing methods and different paper opacities and weights.
Drömtime is an ethically made, sustainable clothing brand made in Los Angeles California. I worked as a free-lance designer with the founder Thea Welch in order to create a logo and graphic identity for Drömtime.
An artist flip book designed to visually portray my relationship with my hometown of San Diego, and my college home of Los Angeles. All photographs were compiled from family archives or taken by me
in recent years.
Gendered packaging is still very much an issue in design, and I wanted to take strides towards fixing it by rebranding my birth control. I focused in on Loryna’s past branding and tried to improve the user experience through the consumer’s lens.
Lily Forte, romantic and grand, embraces her sorrows through her nostalgic songwriting, and dares others to explore their own alongside her.I had the privilege of doing branding for Lily as well as developing print designs for an upcoming concert.